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Remi Pascaud Consultant

 

75 - Intellectual Property Law under the EU Umbrella

page préc.page suiv

   

EUROPEAN NATIONAL IP

LAWS UNDER THE EU UMBRELLA:

FROM NATIONAL TO EUROPEAN COMMUNITY IP LAW

 

Jean-Luc Piotraut*

 

2 LOY. U. CHI. INT'L. L. REV. 61 (2004)

 

I. Introduction

 

In Europe, intellectual property ("IP") law combines copyright and other copyright-related rights laws and industrial property law (i.e. patent, trademark, and geographical indications laws).

 

Considering the sovereignty of states, intellectual property rights first had to comply with territoriality principles, which used to hinder economic and cultural exchanges. Some form of international protection, therefore, was quickly considered. In the field of IP, an international organization was established in the late 19th century to provide countries with an administrative framework and a permanent forum for discussion (1). With its headquarters in Geneva, Switzerland, this intergovernmental organization is now known as the World Intellectual Property Organization ("WIPO"), initially named the Bureaux for the Protection of Intellectual Property (best known by its French acronym, BIRPI). Its main job is to administer the multinational intellectual property agreements signed under its aegis, with the purpose of establishing unions of all states that have adhered to the treaty in question (whether dealing with copyrights or related rights, patents, plant patents, etc.) (2).

                       

Moreover, IP has become a focal point of the modem global trading system: it was addressed in 1994 at the creation of the World Trade Organization ("WTO") through the side agreement on Trade-Related Intellectual Property Rights ("TRIPs").

 

In Europe, the ongoing construction of an economic and political community has required the European Community ("EC") to address IP law as well. As a result, IP law in Europe seems to have evolved from resting solely on national laws into a partial European Community law, the importance of which continues to grow daily.

 

This article examines the ways in which such "Europeanification" of IP law has been brought about. Currently, there are five main approaches, which will be presented successively in Parts II to VI. Part II focuses on regional IP law treaties in the field of patent law. Part III describes the EC case law de limitation of national IP laws, in particular, as regards the free movement of goods and free competition policy. Part IV examines Community statutory delimitations of national IP laws under provisions not exclusively limited to IP law. Part V discusses the different methods of ongoing harmonization of national IP laws in the European Union ("EU"). Part VI describes the current establishment of a Community IP law through the adoption of industrial property rights largely unbound and independent of national legal systems.

 

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* Jean-Luc Piotraut is currently a Maître de Conferences in Private Law at the University of Metz (France) and he was, during the Spring semester 2004, a Visiting Professor of Law at Chicago-Kent College of Law (I.I.T.).

(1) See G. B. DINWOODIE, INTERNATIONAL INTELLECTUAL PROPERTY LAW AND POLICY (W. 0. Hennessey & S. Perlmutter, 2001).

(2) Id.

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My assertion is that the methods of harmonizing IP law in Europe may contribute to a reappraisal of the fundamental international legal principle of territoriality based on the IP rights which should be governed only by national laws.

 

II. "Europeanifîcation" Through Regional IP Law Treaties

 

Two regional treaties have been implemented to harmonize or unify the European national patent laws: the Strasbourg Convention (3) and the Munich Convention (4). Both constitute an important source of European patent law.

 

As a matter of fact, an additional European treaty, the Luxembourg Convention of December 15, 1975 for the European patent for the common market ("Community Patent Convention") (5) created a unitary Community patent having equal effect throughout the whole EC territory. Such a Community patent would have been "granted, transferred, revoked or allowed to lapse" (6) only within this entire territory.

 

However, such a system would have been very costly because all patent documents would have to be translated into the languages of each Member State. For this reason, notwithstanding a Council agreement in 1989 (7), a sufficient number of countries did not ratify this treaty and it therefore never came into effect.

 

By now, despite the lasting success of the Strasbourg and Munich Conventions, the ongoing "Europeanification" of IP law does not seem to be brought about through regional treaties any longer.

.

  A. The Strasbourg Convention on the Unification of Certain Points of Substantive Law on Patents for Inventions

 

The Strasbourg Convention was signed on November 27, 1963, under the Council of Europe, an international organization founded in 1949 which is independent of the European Union, and designed to encourage political cooperation between the countries of Europe. Its purpose is to harmonize the patentability requirements in European national laws. Article 1 of the convention provides:

 

In the Contracting States, patents shall be granted for any inventions which are susceptible of industrial application, which are new and which involve an inventive step. An invention which does not comply with these conditions shall not be the subject of a valid patent . . .

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(3) Convention on the Unification of Certain Points of Substantive Law on Patents for Invention, Nov.27, 1963, 1249 U.N.T.S. 369 [hereinafter Strasbourg Convention].

(4) Convention on the Grant of European Patents, Oct. 5, 1973, 1065 U.N.T.S. 199 [hereinafter Munich Convention].

(5) Convention for the European Patent for the Common Market, Dec. 15, 1975, 1976 O.J. (L 17) 1 [hereinafter Luxembourg Convention].

(6) Luxembourg Convention, supra note 5, art. 2(2).

(7) Council agreement (89/695/EEC) relating to Community patents, done at Luxembourg on December 15, 1989.

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This provision lays down four substantive conditions for the validity of a patent: an invention, an industrial application, novelty, and an inventive step.

 

Only 12 countries have formally joined the Strasbourg Convention; however, nearly every European country (8) has passed similar provisions through its own legislation. These provisions are also contained in the Munich Convention on the granting of European patents (9).

 

In addition, each WTO member must comply with the requirements set forth in TRIPs agreement Article 27(1):

 

Patents shall be available for any inventions, whether products or processes, in ail fields of technology, provided that they are new, involve an inventive step and are capable of industrial application . . .

 

B. The Munich Convention on the Grant of European Patents

 

The Munich Convention on the Grant of European patents, also known as the European Patent Convention ("EPC"), was signed on October 5, 1973. Twenty-nine countries have already joined it, including countries that are not currently members of the European Community (e.g. Bulgaria, Switzerland and Turkey) (10). The impending adherence of several more countries is planned (11).

 

The EPC sets up a centralized registration System in the European Patent Office ("EPO"), located in Munich, Germany (12).

 

By this time, the grant of a European patent only allows the patentee to be protected under national patents in countries appointed in his/her application. This means that despite the administrative examination of the filings in the EPO, national courts are free to decide on both validity and infringement issues.

 

III. "Europeanifîcation" Through EC Case Law: Delimitation of National IP Laws

 

At the beginning of the European construction, the Community only had very restricted power. Therefore, it seemed necessary to combine the purely national IP laws and the EC law, especially those related to the free movement of goods and free competition policy. The first step in the creation of European IP law has been a Community delimitation of national laws made by the European Court of Justice ("ECJ") and the Court of First Instance of the EC.

 

 

 

 

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(8) Including those which are not Member States of the EC.

(9) Munich Convention art. 52, Patentable inventions: "(l) European patents shall be granted for any inventions which are susceptible of industrial application, which are new and which involve an inventive step."

(10) See 2004, O.J. EUROPEAN PATENT OFFICE, 479 (2004).

(11) Id.

(12) See M. SINGER & D. STAUDER, THE EUROPEAN PATENT CONVENTION: A COMMENTARY (Cologne, Germany, 2003)

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A. Respective Scopes of National IP Laws and Community Law

 

In the 1960's, European law included no IP provision except for former Article 36 EEC, currently Article 30 EC. This provision excuses Member States for respecting the policy favoring the free movement of goods, which prohibits quantitative restrictions on imports or exports and all measures having equivalent effect on different grounds such as:

 

the protection of health and life of humans, animals or plants; the protection of national treasures possessing artistic, historic or archaeological value; or the protection of industrial and commercial property. (Emphasis added)

 

This means that for more than 20 years after the beginning of the construction of the European Community, you could only find IP provisions in European national laws, and these provisions were sometimes very different from one country to another. Therefore, the first question the ECJ, seated in Luxembourg, had to solve consisted of specifying the respective scope of national IP laws and European Community law.

 

With this goal in mind, the ECJ delivered two main judgments: one in the field of patents, Parke Davis (13) and one in the field of trademarks, Sirena (14). They both draw a very important distinction between the existence and exercise of national IP rights and the limits these may take in the EC: while the existence of IP rights granted by a Member State shall not be affected by the prohibitions contained in the EC Treaty, the exercise of such rights may fall under one of those prohibitions.

  B. Application of the EC Treaty's Community General Principle of Non-Discrimination on Intellectual Property Rights

 

Although it was delivered before the beginning of the approximation of literary and artistic property laws in Europe, the Phil Collins case (15) gave the ECJ its first opportunity to apply the Community general principle of non-discrimination to copyright and related rights:

 

Within the scope of application of this Treaty, and without prejudice to any special provisions contained therein, any discrimination on grounds of nationality shall be prohibited (16).

 

This case involved an infringement suit brought in Germany by musician Phil Collins against a distributor who had marketed an unauthorized CD in Germany containing a recording of a U.S. concert (17). However, at the time, the current German law only allowed German artists to prohibit the distribution of their foreign performances (18).

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(13) Case 24/67, Park, Davis 1 C°. v. Prabel, Reese, Beintema-Interpharm and Centrafarm, 1968, E.C.R. 55, [1968] C.M.L.R. 47 (1968).

(14) Case 40/70, Sirena S.r.l. v. Eda S.r.l, 1971 E.C.R. 69, [1971] C.M.L.R. 260 (1971).

(15) Joined cases C-92/92 and C-326/92, Phil Collins v. Imtrat Handels GmbH, Patricia Im- und Export Verwaltungs GmbH and Leif Emanuel Kraul v. EMI Electrola GmbH, 1993 E.C.R. I-5145, [1993] 3 C.M.I.R. 773 (1993).

(16) Treaty Establishing the European Community (Amsterdam Consolidated Version), October 2, 1997. [hereinafter EC TREATY] (Provision initially located in Article 7 of the EEC TREATY - which has become Article 6 after the Maastricht Agreement was signed in 1992 - and now written in Article 12).

(17) Cases C-92/92 and C-326/92, 1993 E.C.R. 1-5145, [1993] 3 C.M.L.R. 773 (1993)

(18) Id..

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Such a provision was condemned by the ECJ because it did not comply with the Community general principle of non-discrimination (19). The Court stated that the requirements of this general principle:

 

be interpreted as precluding the legislation of a Member State from denying to authors and performers from other Member States, and those claiming under them, the right, accorded by that legislation to the nationals of that State, to prohibit the marketing in its national territory of a phonogram manufactured without their consent, where the performance was given outside its national territory (20).

 

C. Delimitation of National IP Laws Related to the Free Movement of Goods

 

Articles 24 to 30 of the EC treaty (formerly Articles 30 to 36, EEC) relate to the elimination of quantitative restrictions between Member States, especially on imports (Article 28 EC) and exports (Article 29 EC). However, according to Article 30 EC, those provisions "shall not preclude prohibitions or restrictions on imports, exports or goods in transit justified on . . . the protection of industrial and commercial property" (21).

 

This means that the "protection of industrial and commercial property" constitutes an exception to the free movement of goods policy implemented in the European Community.

 

The ECJ has been asked to construe such a provision and decide whether the use of legal national monopolies given by IP rights would violate the European policy on the free movement of goods. In other words, is the owner of an IP right entitled to bring an infringement suit to prevent goods from getting over internal borders inside the EC territory?

 

1. The Principle of Community Exhaustion of IP Rights

 

The ECJ has laid down a principle of IP rights exhaustion within the Community (22). This principle essentially means that a product lawfully manufactured and marketed in a Member State, where it is protected under an IP right, is entitled to circulate freely in the entire EC territory. In other words, national IP rights shall not extend to acts done in the territory of a Member State after a product has already been placed in the market in the territory of any EC Member State by the owner of the IP right without his or her express consent.

 

a) Community Exhaustion in the Field of Copyright and Related Rights

 

The ECJ first formulated its exhaustion doctrine in the Deutsche Grammophon case, a case regarding a producer's sound recording right (23). The court held that a German producer may not rely on its exclusive right of distribution to prohibit the marketing of records in Germany that it had previously supplied to its French subsidiary (24).

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(19) Id.
(20) Id.

(21) EC TREATY art. 30.

(22) This principle is similar to the U.S. first-sale doctrine in copyright law. See 17 U.S.C. § 109.

(23) Case 78/70, Deutsche Grammophon GmbH v. Metro-SB- Grossmärkte GmbH & Co KG 1971 E.C.R. 487, [1971] 1 C.M.L.R. 631 (1971)

(24) Id

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The Community exhaustion doctrine was next applied to copyright in the Musik-Vertrieb Membran decision (25). The dispute involved a German copyright management society and undertakings that, under the consent of the copyright owner, imported U.K. manufactured and U.K. marketed records into Germany but calculated royalties based only on U.K. distribution (26). The ECJ first held that the statutory expression found in Article 30 EC, "protection of industrial and commercial property" was to be interpreted to include the protection of copyright (27). Secondly, the ECJ found the policy concerning the free movement of goods prevailed over the protection of copyright, in spite of the requisite license, because putting the recordings in the British market led to an exhaustion of copyrights so that, subject to the payment of the due fees, anybody was entitled to exploit the works already put into circulation in the British market with the consent of their owners (28).

 

b) Community Exhaustion in the Field of Industrial Property

 

In the field of industrial property, the ECJ has held that neither parallel patents nor parallel trademarks could prevent the importation of protected drugs by a third party from a Member State to another.

 

The leading cases here are the Sterling Drug (29) case, involving patents and the Winthrop (30) case, involving trademarks. In both cases, the Dutch firm, Centrafarm, bought lesser-priced pharmaceutical products in other European countries and then distributed them in the Netherlands. Since the owners of those industrial property rights were protected either with parallel patents or parallel trademarks, they brought infringement suits against Centrafarm, based on their Dutch IP rights (31). Nevertheless, the ECJ rejected the actions as "incompatible with the rules of the EEC treaty concerning the free movement of goods within the common market" (32).

 

In Sterling Drug, the ECJ held:

 

Whereas an obstacle to the free movement of goods of this kind may be justified on the ground of protection of industrial property where such protection is invoked against a product coming from a Member State where it is not patentable and has been manufactured by third parties without the consent of the patentee and in cases where there exist patents, the original proprietors of which are legally and economically independent, a derogation from the principle of the free movement of goods is not, however, justified where the product has been put onto the market in a legal manner, by the patentee himself or with his consent, in the Member State from which it has been imported, in particular in the case of a proprietor of parallel patents (33).

 

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.(25) Joined cases 55/80 and 57/80, Musik-Vertrieb Membran GmbH and K-tel International v GEMA und Mechanische Vervielfältigungsrechte, 1981 E.C.R. 147.
(26) Id.

(27) Id.

(28) Id.

(29) Case 15/74, Centrafarm BV and Adriaan de Peijper v. Sterling Drug Inc., 1974 E.C.R. 1147.

(30) Case 16/74, Centrafarm BV and Adriaan de Peijper v. Wintrhop BV, 1974 E.C.R. 1183.

(31) Cases 15/74 & 16/74.

(32) Id.

(33) Case 15/74, ¶ 11.

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The Winthrop decision states:

 

In fact, if a trademark owner could prevent the import of protected products marketed by him or with his consent in another Member State, he would be able to partition off national markets and thereby restrict trade between Member States, in a situation where no such restriction was necessary to guarantee the essence of the exclusive right flowing from the trademark (34).

 

2. Exceptions to the Community Exhaustion of IP Rights

 

The principle of Community exhaustion is not uncompromising; the ECJ has admitted that IP right protection can prevail over the policy favoring the free movement of goods, at least in certain situations.

 

a) As Regards to Remaining Differences between National Laws Inside the European Community

 

In its "EMI 2" decision (35), made before European harmonization concerning the duration of copyright protection, the ECJ held that such a duration was "inseparably linked to the very existence of the exclusive rights."

 

As a result, the lawful distribution of Cliff Richard sound recordings into the Danish market, where they were already in the public domain, did not lead to any Community exhaustion of reproduction and distribution rights. The German distribution company, EMI Electrola, was consequently entitled to oppose, on the ground of its protected copyright, exports of those sound recordings in Germany by bringing an infringement suit.

 

b) As Regards to a Patent Compulsory License

 

The Pharmon case (36) was brought before the ECJ after the German company Hoechst, the proprietor of a pharmaceutical product patent in Germany and of parallel patents in the Netherlands and in the U.K., sought to prevent the Dutch company Pharmon from marketing in the Netherlands a consignment of those medicines bought by a British undertaking, which had obtained a compulsory license in the U.K.

 

The ECJ emphasized that, in the case of a compulsory license, "the patentee cannot be deemed to have consented to the operation of that third party. Such a measure deprives the patent proprietor of his right to determine freely the conditions under which he markets his products" (37).

 

Therefore, "the theory of the exhaustion of patent rights which pre supposes that the product in question has been marketed freely and voluntarily by the patent proprietor, or by a third party with the proprietor's consent, does not apply in the case of a compulsory license" (38).

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(34) Case 16/74, ¶ 11.
(35) Case 341/87, EMI Electrola GmbH v. Firma Patricia Im- und Export Verwaltungs GmbH, 1989 E.C.R. 79.
(36) Case 19/84, Pharmon BV v. Hoechst AG, 1985 E.C.R. 2281, [1985] 3 C.M.L.R. 775 (1985).
(37) Id

(38) Id.

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c) As Regards to Repackaging and Re-Branding of a Pharmaceutical Product

 

The ECJ has admitted that trademark protection on a pharmaceutical product can prevail over the free movement of goods policy.

 

In the Hoffmann La-Roche case (39), the Court considered the question of repackaging parallel imported products (Valium tablets) within the E.U. This issue arose from the difference between the prescribed pack size in the country of import, the U.K., and the country of export, Germany (40). The court held that there was no exhaustion of IP rights if the repackaging could adversely affect the original condition of the pharmaceutical product (41).

 

The Bristol-Myers Squibb case (42) concerned not only repackaging, but also re-branding. Re-branding takes place where the owner of the right uses different marks in the country of export and country of import, and where the parallel importer applies to the trademark used for that product in the country of import. However, since the reputation of the trademark and its owner may suffer from the inappropriate presentation of a repackaged product, the ECJ decided that there would be no exhaustion of IP rights if the repackaging could damage the reputation of the trademark and its owner (43). Paragraph 75 emphasizes that, in such a case:

 

[T]he trademark owner has a legitimate interest, related to the specific subject matter of the trademark right, in being able to oppose the marketing of the product. In assessing whether the presentation of the repackaged product is liable to damage the reputation of the trademark, account must be taken of the nature of the product and the market for which it is intended (44).

 

Consequently, "the packaging must not be defective, of poor quality, or untidy," and the importer must give "notice to the trademark owner before the repackaged product is put on sale," and, on demand, to supply "him with a specimen of the repackaged product" (45).

 

D. Delimitation of National IP Laws Related to Free Competition Policy

 

It arises from Articles 2 and 3 of the EC treaty that one of the tasks of the Community is to establish a common market by implementing common activities, such as "a System ensuring that competition in the internal market is not distorted" (46).

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(39) Case 102/77, Hoffman La-Roche & Co. AG v. Centrafarm ("Valium"), 1978 E.C.R. 1139.

(40) Id.

(41) Id.

(42) Joined Cases C-427/93, C-429/93, and C-436/93, Bristol-Myers Squibb v. Paranova A/S; C. H. Boehringer Sohn, Boehringer Ingelheim KG and Boehringer Ingelheim A/S v. Paranova A/S; Bayer Aktiengesellschaft and Bayer Danmark A/S v. Paranova A/S, 1996 E.C.R. 1-3457.
(43) Id.

(44) Id.

(45) Id.

(46) EC TREATY art. 3(g).

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But since IP rights allow territorial monopolies, they are able to harm the EC free competition policy. That is why the European construction of IP rights has articulated concerns regarding both national IP rights exploitation and EC free competition policy, i.e. anti-competitive agreements regulations on the one hand and abuses of dominant position regulations on the other.

 

1. Compliance of IP Rights Exploitation with the Anti-Competitive Agreements (or Cartels) Regulations

 

To be effective, competition assumes that the market is made up of suppliers, working independently of each other. However, if certain companies agree among themselves to collude rather than compete, such agreements impair competition. This is why Article 81 (formerly Article 85) of the EC treaty prohibits, as incompatible with the common market:

 

all agreements between undertakings, decisions by associations of undertakings and concerted practices which may affect trade between Member States and which have as their object or effect the prevention, restriction or distortion of competition within the common market, and in particular those which:

(a) directly or indirectly fix purchase or selling prices or any other trading conditions;

(b) limit or control production, markets, technical development, or investment;

(c) share markets or sources of supply;

(d) apply dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage;

(e) make the conclusion of contracts subject to acceptance by the other parties of supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts (47).

 

Alternatively, an agreement which restricts competition may still be accepted according to European competition law under the conditions provided in Article 81(3), as such an agreement "contributes to improving the production or distribution of goods or to promoting technical or economic progress, while allowing consumers a fair share of the resulting benefit" (48), and does not:

 

(a) impose on the undertakings concerned restrictions which are not indispensable to the attainment of these objectives;

(b) afford such undertakings the possibility of eliminating competition in respect of a substantial part of the products in question.

 

Now, the ECJ must decide on the case of agreements on IP rights, which are likely to be used for anti-competitive practices.

 

 

 

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(47) EC TREATY an. 81(1).

(48) While free competition seems to be the only goal of US antitrust law (especially the Sherman Act of 1890, under which Congress prohibited agreements "in restraint of trade"). See 15 U.S.C. §§ 1-7. EC competition law has two stated goals, which are, first, to protect the competitive process from restraint and, second, to promote the European integration. This means, as a result, that although they restrict comp